Together, let's keep revolutionizing the food system!

I will focus first on building relationships with executive leadership, sales, product, customer success teams, and marketing to understand their goals and current processes. Working with the expert stakeholders who have invested their time and energy into FreshRealm is an important step in being able to step into a leadership role and drive innovative growth. I will also review existing marketing strategies, key metrics, and performance to identify opportunities for optimization and growth.

After aligning with the team, I will prioritize understanding the unique strengths and zones of genius of my direct reports, empowering them to excel in areas where they naturally thrive and fostering greater buy-in for future changes. By leveraging these strengths and applying principles of effective leadership psychology—principles I’ve studied and applied since college—I will foster a culture of collaboration and ownership. Additionally, I will streamline processes by ensuring the implementation of clear reporting systems, optimized dashboards, and the right KPIs to track early momentum and guide long-term success.

Through my stakeholder alignment and optimization process, I will gain clarity on the company's key priorities and attainable changes. I will apply my 15+ years of strategic experience to assess and prioritize these opportunities, focusing on the initiatives that will drive revenue, foster innovation, and maximize impact. Through streamlined processes and optimized reporting systems, I will make it easier for the team to execute these priorities, ensuring that content, messaging, and marketing collateral are aligned across channels to achieve and surpass identified company goals while enjoying the process and making a difference.