Together, let's keep powering the creator economy!

I will focus first on building relationships with executive leadership, sales, customer success teams, marketing, and event-specific team members to understand their goals and current processes. Working with the expert stakeholders who have invested their time and energy into Later is an important step in being able to step into a leadership role and drive innovative growth. I will also review existing event marketing strategies, key metrics, and performance to identify opportunities for optimization and growth.

After aligning with the team, I will prioritize understanding the unique strengths and zones of genius of the Events Manager, empowering them to excel in areas where they naturally thrive and fostering greater buy-in for future changes. By leveraging these strengths and applying principles of effective leadership psychology—principles I’ve studied and applied since college—I will foster a culture of collaboration and ownership. Additionally, I will streamline processes by ensuring the implementation of clear reporting systems, optimized dashboards, and the right KPIs to track early momentum and guide long-term success.

Through my stakeholder alignment and optimization process, I will gain clarity on the company's key priorities and attainable changes. I will apply my 15+ years of strategic experience and event management to assess and prioritize these opportunities, focusing on the initiatives that will drive revenue, foster innovation, and maximize impact. Through streamlined processes and optimized reporting systems, I will make it easier for the team to execute these priorities and collaborate interdepartmentally ensuring that we are achieving and surpassing identified company goals while enjoying the process and making a difference.